Louise-Karolin Piuk

2022-Present

Own email strategy throughout the customer journey to drive conversion & revenue growth to an audience of 6MM+.
Manage the execution, build and update through A/B testing of all email types: automated, weekly, monthly newsletters and one-offs.
Lead the entire migration project from Salesforce Marketing Cloud to Braze, including working alongside product and dev teams to define goals, keeping each task on time and organized, and re-designing & modernizing every email journey and campaign.
Use of Liquid (Ruby-inspired Shopify language) to dynamically automate email journeys.
Use SQL queries, AMPScript, HTML/CSS, and Javascript to build emails using Salesforce Marketing Cloud.
Analyze email campaign effectiveness and monitor email deliverability with inbox rates over 99.8%.
Maintain pristine list hygiene, adhering to CAN-SPAM Act best practices, IP warmup & ESP deliverability requirements.
Identify ways to segment and personalize email campaigns, implement, monitor, and optimize.
Ensure email designs are optimized across multiple platforms and devices.

2020-2022

Developed integrated social media strategies and SEO content, optimizing metadata and digital campaigns.
Executed email marketing strategy with an average conversion rate of 5.2%.
Designed interactive mockups to enhance customers’ online experience.
Built and managed effective affiliate marketing programs.

2019-2020

Managed 25+ social media pages with a following of over 5MM.
Increased social media following by 49,000% in 2 months with paid marketing campaigns.
Built and executed organic and paid marketing campaigns to create viral content and increase brand awareness.
Managed online partnerships with content creators and influencers.

2017-2018

Crafted and executed marketing strategies to increase brand awareness in the Bay Area.
Redesigned and further developed WordPress website and social media platforms.
Crafted relevant email campaigns to increase revenue.

Louise Karolin.